Five Steps to Making Your Home the Best on the Block
We all want to be good neighbors. But when it comes to selling your home, it’s time to inspire their envy!
If you’re looking to sell your home quickly and for the best price possible, you’ll need a strategy that sets it apart from other listings competing for buyers here in Long Beach. I've put together this proven, 5-step plan for serious sellers.
Use these guidelines to help your home the attention it deserves, win-over buyers, and net a better sales price than your neighbors!
STEP 1: Showcase Your Home's Full Potential
Many sellers typically do basic preparations for putting their home on the market: Clean and declutter, fix what's broken, mow the lawn. While those tasks are necessary, attracting the attention of today’s home buyers compels more than just a clean house & tidy yard. When they dream of a new home, they envision a house that speaks to them aesthetically – that inspires them in special ways. You can help your home's inspiration shine through staging it.
Home staging is a hot trend in real estate because it works. According to the Real Estate Staging Association, homes that are professionally staged spend 73% less time on the market.
So what exactly is staging? In a broad sense, it's highlighting your home’s strengths, minimizing deficiencies, and inspiring buyers to envision themselves living in the space. One method is repositioning furniture to make a room more spacious, or scaling back heavy drapery to give a more open feel.
In some cases, like when a home is vacant or when its furnishings are past their life span, sellers opt for hiring an outside home staging service to maximize the appeal.
But many homeowners already have great resources on hand. Working with Rome Home, we have Andrew Garcia, a visual staging professional with many years of experience, including over a decade as a leader at one of the world's most renowned home design brands. He can take your home's best assets, and accent it with his resources to create with you an excellent, eye-catching presentation!
We can help you determine the appropriate plan to push your home ahead of the competition in your neighborhood. The good news is, any effort in staging pays off. A 2018 survey found that 85% of staged homes sold for 6-25% more than their unstaged neighbors homes.
STEP 3: Price Properly From Day One
Even in a strong real estate market, there are homes that will sit unsold for months on end. This can be a liability, as buyers can question if something is wrong with the property, even if it’s not the case.
Why are those homes still on the market in the first place? Sometimes it's because they're priced too high.
It's a good move to be ambitious with pricing: You do want to achieve the maximum value & return on your investment. But we always have to keep in mind that every buyer has a budget. Most will be viewing listings within a particular price range. If your property is overpriced, it won't properly compete with the other houses they’re viewing that are priced correctly. That leads to sitting on the market until it's forced to drop in price.
Alternatively, if you price your home aggressively, it can be among the nicest homes that buyers have seen within their budget. This strategy can attract emotionally-attached buyers, who are often willing to pay a premium or settle with fewer seller concessions. In certain cases, it can lead to a multiple-offer situation. The end result? More money in your pocket.
Valuation is based on your home & the expert research I do for you. Pricing is a collaboration, and you as homeowner are the ultimate decider. Together we can help determine the best plan and ideal listing price for your home in the current market. The moral here is that pricing it properly from the beginning is the best way to ensure a fast and profitable sale.
STEP 4: A Proven Promotion Plan
Many agents do still market their listings like they did 20 years ago … Put a sign in the yard, put the listing in the MLS, and hope that it sells. Yet, we know that 93% of buyers search for real estate listings online.
That’s why we invest in the latest training and technology—to ensure your listing appears in the places where buyers are most likely to look. Our dual-level promotion strategy includes both pre-launch activities designed to seed the marketplace and post-listing activities to ensure your home stays top-of-mind with potential buyers.
By utilizing online and social media platforms to connect with consumers and offline channels to connect with local real estate agents, your property gets maximum exposure to prospective buyers.
Let's Get Moving!
Are you thinking about listing your home? Get a head start on your competition! Reach out to me and I can email you a PDF of the Rome Home Seller’s Guide, which offers a complete guide to the home selling process. We can also schedule a free, no-commitment consultation. I’d love to to create with you a custom plan to maximize the sales potential of your home!
Real Estate Staging Association - https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548
Home Staging Resources - https://www.homestagingresources.com/2018-home-staging-statistics/
National Association of Realtors - https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf
RIS Media - https://rismedia.com/2018/12/12/shocking-stats-importance-photography-real-estate/